Always lowercase: dcab
The name is written "dcab" — never "Dcab," "DCAB," or "D-Cab." Lowercase is the wordmark, in running text, in headlines, at the start of a sentence, and in speech: always lowercase.
The mark
The "d" symbol is built from the same continuous line as the wordmark — two interlocking strokes, one in green, one in purple or white. Use the full lockup whenever there's room; the symbol alone works as an icon, favicon or app mark.
Symbol only
App icon / avatar tile
Symbol on dark
Symbol on light
Clear space & minimum size
Keep clear space equal to the height of the symbol on every side. Never let text, edges or other marks enter that margin. Minimum digital width: 80px. Minimum print width: 20mm.
Don't
Don't stretch or distort
Don't place on low-contrast color
Don't recolor the symbol
Palette
One dark, one purple, one green. Purple carries the brand; green is reserved for CTAs and "go" moments — don't use it decoratively.
Backgrounds are dark (#17142A) or light (#FFFFFF / #F4F1FD) — never both accents at full saturation on the same surface. Green is a signal color: earnings figures, primary CTA buttons, live/active status. Purple is the brand color: logo, headlines, links, secondary UI.
Type
Plus Jakarta Sans, throughout — headlines at 700–800 weight, body copy at 500–600. No serif, no script, no second typeface.
Voice & tone
Warm, plain, concrete. Write like you're explaining something useful to a smart friend, not launching a product on stage.
"Something smart is coming."
"Built in Dubai."
@dcab, everywhere
The handle @dcab is registered under the same trademark on every platform below. Any other account using the dcab name or mark is not affiliated with us.
Registered in three countries
dcab holds four active trademark registrations across three jurisdictions, covering the name, the mark and the services it protects. Use the ® symbol on first mention in formal documents, packaging and legal materials.
Covers the stylized "dcab" mark — the "d" in green, "cab" in purple — for downloadable software and mobile applications.
Two registrations: downloadable software (Class 9) and arranging passenger transport services via app (Class 39), each renewable every ten years.
Covers driverless transporter vehicles, self-driving transport vehicles, and self-driving delivery robots.
dcab® is a registered trademark protected in the United States, the United Arab Emirates and the United Kingdom. No third party may use the dcab name, wordmark or symbol — in original or modified form — without prior written permission.